# Mailing to Multiple Counties: Efficient Strategy or Costly Mistake? **URL:** \ **Category:** Land Investing\ **Created:** [November 6, 2024, 12:19pm UTC](https://forum.retipster.com/t/mailing-to-multiple-counties-efficient-strategy-or-costly-mistake/8299 "2024-11-06T12:19:36Z")\ **Posts on this page:** 7\ **Page:** 1
**Author:** ![DelQ](https://yyz1.discourse-cdn.com/flex031/user_avatar/forum.retipster.com/delq/32/4276_2.png) [@DelQ](https://forum.retipster.com/u/DelQ)\ **Post date:** [November 6, 2024, 12:19pm UTC](https://forum.retipster.com/t/mailing-to-multiple-counties-efficient-strategy-or-costly-mistake/8299/1 "2024-11-06T12:19:36Z")
When working with states that have small counties, is it normal to send mail to 3 or 4 counties at a time? Is there a drawback to this? I always see most people zoning in on one county. ---
**Author:** ![tmiski](https://yyz1.discourse-cdn.com/flex031/user_avatar/forum.retipster.com/tmiski/32/3875_2.png) [@tmiski](https://forum.retipster.com/u/tmiski)\ **Post date:** [November 7, 2024, 2:45am UTC](https://forum.retipster.com/t/mailing-to-multiple-counties-efficient-strategy-or-costly-mistake/8299/2 "2024-11-07T02:45:09Z")
It’s a necessity in our business. Our lists average around 30k owners and we definitely target many counties. If you’re just getting started, then a smaller footprint makes sense. Hope that helps, Ted ---
**Author:** ![DelQ](https://yyz1.discourse-cdn.com/flex031/user_avatar/forum.retipster.com/delq/32/4276_2.png) [@DelQ](https://forum.retipster.com/u/DelQ)\ **Post date:** [November 7, 2024, 12:10pm UTC](https://forum.retipster.com/t/mailing-to-multiple-counties-efficient-strategy-or-costly-mistake/8299/3 "2024-11-07T12:10:19Z")
Thanks Ted. Wow 30K…do you price and scrub your own data? If not, where do you outsource this? This step seems to be the most time consuming. ---
**Author:** ![Art](https://avatars.discourse-cdn.com/v4/letter/a/8797f3/32.png) [@Art](https://forum.retipster.com/u/Art)\ **Post date:** [November 7, 2024, 2:48pm UTC](https://forum.retipster.com/t/mailing-to-multiple-counties-efficient-strategy-or-costly-mistake/8299/4 "2024-11-07T14:48:05Z")
Hi Michael, as I see it, you can work “surgically” by scrubbing thoroughly your list and targeting one County - or even just a subdivision - at the time with a limited number of mailers (it saves money but you may miss nice opportunities) OR you can adopt a shotgun approach by reaching the highest number of sellers (marketing expenses goes up but you create more opportunities which, eventually, bring to more deals). Personally I find myself comfortable with sending $10000-12000 mailers/month (they will increase in 2025) but I also use quite an intense scrubbing process (I use the help of a VA whose tasks are just: download-scrub-price -repeat). To reach those numbers, my VA downloads “raw lists” of about 20000-24000 sellers, as generally half of them is scrubbed out. This is why, I don’t even count the Counties but just target as many as necessary to get those numbers. Simply put, this is a number game: the more marketing=the more deals. Unfortunately marketing (especially when it comes to mailers) is all but cheap! ---
**Author:** ![tmiski](https://yyz1.discourse-cdn.com/flex031/user_avatar/forum.retipster.com/tmiski/32/3875_2.png) [@tmiski](https://forum.retipster.com/u/tmiski)\ **Post date:** [November 7, 2024, 4:51pm UTC](https://forum.retipster.com/t/mailing-to-multiple-counties-efficient-strategy-or-costly-mistake/8299/5 "2024-11-07T16:51:33Z")
@DelQ Yes, I scrub our lists myself. After you’ve done this many times it gets easier. ---
**Author:** ![DelQ](https://yyz1.discourse-cdn.com/flex031/user_avatar/forum.retipster.com/delq/32/4276_2.png) [@DelQ](https://forum.retipster.com/u/DelQ)\ **Post date:** [November 7, 2024, 5:18pm UTC](https://forum.retipster.com/t/mailing-to-multiple-counties-efficient-strategy-or-costly-mistake/8299/6 "2024-11-07T17:18:35Z")
Got it. Thanks, Arturo, and to all for the detailed feedback. That is quite a goal to pursue for me, regarding volume. You guys seem like your systems are well in play. Looking forward to more progress! ---
**Author:** ![Rwilliams](https://yyz1.discourse-cdn.com/flex031/user_avatar/forum.retipster.com/rwilliams/32/4322_2.png) [@Rwilliams](https://forum.retipster.com/u/Rwilliams)\ **Post date:** [November 8, 2024, 7:50pm UTC](https://forum.retipster.com/t/mailing-to-multiple-counties-efficient-strategy-or-costly-mistake/8299/7 "2024-11-08T19:50:30Z")
Hello Ted, Very helpful answer. Curious if you use some of the software out there to scrub land-locked, wetlands, road frontage etc. Thanks.