Can't Break 1% response rate

Land Investing
1

Hey everyone, so I’ve done 4 mail campaigns…two in AZ around Tucson and 1 in south Louisiana and the other is currently active in North Louisiana…

I can’t seem to get more than 1% response rate.

In all I’ve sent about 5000 5x8 post cards very similar to how Seth recommends. Filter is for absentee owner, about 2-50 acres…I stay away from cities…been using Data Tree for this info.

Was just wondering if anyone has seen a big drop off in response rates this year…I didn’t do my first campaign until Feb 2022.

Thanks everyone!

2

You have to realize that postcards have the worst response rate of the typical mailers that we use. They’re cheap and I get that, but targeting competitive markets with 5000 postcards is a weak mailer. It’s not a lot. Multiply that by 4 and I’m sure your funnel will look better, but you’ll be on the phone all day too. So there’s that.

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3

@tmiski Are you using the 2 page letter with an offer? What sort of response do you get with that?

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