Hi everyone, I am getting ready to send my first mailers from a delinquent tax list and was wondering whether or not to include the owner names on the mailers? I can see the pros and cons of doing it and was wondering what other people’s experiences have been?
For the first few years, I sent neutral postcards to delinquent tax owners. I never included their names in the body of the letter itself. Every postcard started with ‘To Whom It May Concern.’ Their names only appeared in the address field on the front of the postcard.
Now, I’m not saying my way was ‘right,’ because I frankly didn’t do enough split testing to know if it made a different (and my hunch is, it doesn’t make much of a difference). I just wanted to drop in here and let you know how I handled it.
Thanks for the reply Seth!