I’m relatively new to land investing and am considering using texting as a lead generation strategy. It’s worked for a fellow investor who actually started texting from his phone, then moved into launch control. However, when looking up “Is cold texting illegal” I’m seeing a consistent answer of yes, even with an opt out option. Has anyone discovered a way around or approaching with a different strategy?
@pinevest I know of people in Massachusetts who have been given hefty fines for unsolicited texts. I don’t do it.
From what we hear in the world of software, it seems that carriers are coming down hard on blind mass texting. I believe this is going to follow the footsteps of email marketing - explicit opt-ins.
Legal or not, mass texting is an invasive way to start any relationship. I can’t think of a worse way to build trust with a stranger than to invade their personal device, uninvited.
At least a phone call allows you to infuse more personality into the conversation and mail isn’t nearly as disruptive.
When it comes to lead generation strategies like cold texting for property investors in Texas, it’s essential to navigate legal considerations carefully. While some investors have found success with texting, it’s crucial to ensure compliance with laws such as the Telephone Consumer Protection Act (TCPA). This legislation prohibits unsolicited text messages to consumers without prior consent, even if an opt-out option is provided.
To avoid legal issues, property investors in Texas can consider alternative strategies such as targeted advertising, networking through real estate events and platforms, or partnering with reputable real estate agents who have access to potential Texas land buyers. By focusing on building relationships and providing value to potential leads, investors can establish credibility and attract interested buyers without risking legal repercussions.
@Nathan Morris Your last paragraph says it all.
Hi Jessey,
You’re absolutely right—carriers are tightening the reins on mass texting, much like email marketing evolved over time. However, with the right strategy and tools, texting can still be effective. Platforms like Smarter Contact or Launch Control ensure compliance with carrier rules by implementing opt-out options, rotating messages, and focusing on personalization.
If you’d like, I can share how we’ve navigated these challenges and kept response rates high while staying compliant. Let me know if you’re open to a quick chat!
The key is to approach it as a conversation starter rather than a hard pitch. For instance, targeting motivated sellers with personalized, value-focused messages can significantly increase response rates.
Texting, when done right with compliant tools like Smarter Contact, can still be a game-changer for direct engagement and faster lead responses. Happy to share more if you’d like to explore how it could work for you!
Hey Zeeshan, I’d love to know more about that! We started sending texts trying to be as compliant as possible but our account got suspended, apparently because of the low response rate / wrong numbers.
If you could share some tips on how to overcome those issue, it would be awesome.
Thanks!