Website form vs initial phone call

I am currently going through the Masterclass course and just listened to the section on what to do when sellers call in and the possibility of hiring VAs. It was discussed having a VA handle that initial phone call, but I’m assuming that’s not necessary if you direct them to your website to provide the information that way? In other words, do most people choose one method (online form or actually calling them) or are they integrated somehow?

And if you get good info online and you’re interested in their property, does it make sense to call them yourself at that point rather than a VA? Thanks!

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Hi @PrattFamily, great question! Thanks for asking.

I love it when people submit their property info through my website because they can give me most of the info I need without consuming much of my time.

BUT, many people won’t go to your website, no matter how easy or obvious you make it for them in your letter. If they’re a phone communicator, and if you don’t provide a phone number as an option, you’ll lose a valuable lead.

That’s why I give them both options, and even an email address doesn’t hurt in case they prefer that way.

Interestingly, I’ve found that most people who submit their information through my website do so because they found me online in the first place, not because my letter told them to go there (sometimes they’ll visit my website because of my letter, but I wouldn’t assume they’re going to do that just because my letter is pushing them that way).

The bottom line is, you should be prepared to field the ball however it gets hit to you, whether it’s via the phone, email, website, text, etc. The more ways you can react, the more opportunity you’ll be able to catch.

I’d say it’s a good idea to call them.

In all honesty, if I’m feeling lazy or not overly excited about the deal, I might start with an email to see if they respond… but a phone call will give you a much better personal connection and responsiveness because emails are easy to ignore or miss altogether. When you’re on the phone, you have them in the here and now.

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Thanks for all the helpful info, Seth! Appreciate you taking the time!

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Excellent advice as always Seth.

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@PrattFamily If you’re just getting started I’d recommend that you get on the phone with sellers. I’m assuming your lead flow is manageable, since you’re just getting started. My advice would be to live and breathe your acquisitions process until you’re in a space where you can teach it to someone else (i.e. your VA). Otherwise, how will you know if they’re doing a good job? I waited several years before I hired my acquisitions manager. This is a critical part of your organization, and if that’s not functioning properly, you really don’t have a business. Hope that helps.

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Thanks for your thoughts, Ted! Much appreciated!

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