I’ve tested a bunch of different mailer formats over the years and I’m always curious what’s working for other people.
Postcards are cheap and easy, but they also get ignored fast. Letters feel more personal, but cost more and take longer to put together. Some people swear by blind offers, others prefer neutral “we buy land” messaging.
What are you sending right now, and what kind of response rate are you getting? Has anything flopped when you expected it to work, or has anything done better than you expected?
Drop your experience below. I’d love to compare notes.